About
I'm an educator, entrepreneur, and marketer with more than 20 years of experience across business, higher education, collegiate athletics, and AI.
Before joining TCU, I worked with organizations ranging from startups to Fortune 100 companies, helping develop business models, customer acquisition strategies, brands, and digital growth initiatives. I also led three successful business exits.
At TCU, I teach Entrepreneurial NIL, Entrepreneurship and Innovation, and Entrepreneurial Leadership. Through courses, workshops, mentorship, and other resources, I help students and student-athletes navigate entrepreneurship, NIL, AI, and the process of turning ideas into ventures.
The Book
Athletes Who Build™
NIL, entrepreneurship, AI, and building beyond sport. Book One of The Athlete Enterprise™ Series, with a companion workbook.
Areas of Focus
Teaching
01
Entrepreneurial NIL
Name, image, and likeness as the starting point of ownership: how athletes build enterprises, not just deals.
02
Entrepreneurship & Innovation
Opportunity recognition, lean experimentation, and building with the resources you already control.
03
Entrepreneurial Leadership
Leading ventures and teams through uncertainty: vision, judgment, and service-first leadership.
Connect
Find me where you already are.